Who is the New Metro Man?

A new modern man refers to a monogamous urban man, between the ages of 21 and 35, who is 100% heterosexual. This man embraces himself with male grooming products and services but doesn’t believe in plastic surgery. He lives in the city, and believes money buys privilege not selfishness. This man has ‘stellar’ character whose spiritual antecedents range from Mozart to Gandhi to Picasso.

He enjoys shopping, watch their weight and skin care . This man, demanding skin care, is better groomed than the "new age new-man", of the 90s . The new twenty first century male icons include British soccer star David Beckham, Pop star David Bowie, and actors Will Smith, Ben Affleck and Johnny Depp.

When Arnold Schwarzenegger recently took the oath of office, he ushered in the era of governorship, a high-profile intertwining of modern masculinity and modern politics into one shining sensation of style! Who could be a more perfect representation of American culture than an immigrant man with a Kennedy wife, a superhero reputation, a Hollywood agent and really clean pores? He has hundreds of pairs of shoes and all of his clothes are tailor made. He makes regular trips to the spa for manicures and pedicures. He is impeccably groomed.

New Metro Man = Two’s

He typically uses two shampoos, brushes his teeth twice and irons two shirts before he goes out on the town. He uses two skin conditioners, and takes two hours to prepare for getting ready for a party.

Today’s new metro man has nothing to be ashamed of. He wants to feel good and look good. He cares about fashion, food, and good grooming. Many area spas say men now make up one-forth of their clientele. These spas offer facials, haircuts, manicures, pedicures and massages. This is a new generation of men who aren’t afraid to do these things on their own. In Bravo TV’s new reality based show, five men spend a one hour crash-course in home decor, fashion and general hygiene, turning the typical male into this new metro man.

Up-scale stores are beginning to carry products that cater specifically to men. Many marketing studies have been conducted recently, that verify the existence of this new look man. These men are not afraid to spend lots of money for grooming products that exfoliate, rejuvenate or moisturize. Skin care products for men are going mainstream, thanks to social and business pressure for men to look better.

Moisturizers and balancers with rich ingredients of vitamins A and E are commonly used products by the new look Man. Shave gels that refine razor glide to minimize irritation to show off smooth surface skin are in. Eliminating wrinkles is an important element of the new look man. It appears that this trend is going to be around for some time

Indulge yourself in the wide range of skin care products that are available at your finger tips. No longer is it necessary for men have to make a special trip to a department store where it may be more conspicuous to buy the product. You can have a free consultation on the skin care products that fit your needs and order via email at http://www.ihdistribution.com

IH Distribution LLC, who brought you this article, has a full line of professional skin care products for serious skin care issues: all products (including anti-aging products) can be purchased with a 30 day money-back guarantee

www.ihdistribution.com

Please feel free to share this article with family, friends, and colleagues.